Program Messaging
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How would you like to more than double the impact of your program with very little investment? Create personal messages for your card recipients—and engage them at multiple points throughout your prepaid program. Messages can range from simple congratulatory remarks to comments that reinforce your program objectives or remind recipients of the behaviors that earned them the rewards. This positive reinforcement creates more successful programs and gives you:
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- Incredibly low cost per impression
- Higher-performing employees, sales people and distribution partners
- Quick way to communicate non-card related messages to employees and customers
- Clearer association of the promotion to the product
- Innovative way to use different message to reinforce the same point
- Method to customize messages down to specific individuals
Options
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Web messaging: Personalize the welcome messages, card graphics and congratulatory remarks on your cardholders’ online support pages.
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Phone messaging: Use Springbok’s standard greetings, create unique messages that support your corporate messaging or marketing campaigns, or use Interactive Voice Response (IVR) technology and “text to speech” functionality to create unique phone messages for each cardholder.
- Card reload messaging: Send personalized text or email messages to cardholders when they receive prepaid card reloads.
“Personalized Program Messaging options enable Springbok clients to deliver personalized messages to incentive recipients when it matters most. By delivering the right message to recipients every time they become actively engaged with the reward delivered, the message becomes indelibly connected with that reward. This level of reinforced, personalized communication directly engages the prepaid card recipients with the corporate message which, to companies, translates into greater ROI from their incentive programs.”
— Tim Sloane, Group Director, Mercator Advisory Group